Hair Trends 2020

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Photo by Gift Habeshaw on Unsplash

With Christmas party season behind us, most of us ramped up our beauty and grooming routines with trips to the salon for our haircut or blow-dry for the festivities. But which treatments and trends are going to be the most popular in 2020?

Will we keep up our grooming appointments for blowdries, hair colour and the odd strip wax in 2020?

Data Pad asked our panel of coiffed consumers about their 2020 trend predictions and current habits when it comes to salon treatments. We asked which hair care and hair removal treatments they use to keep them looking their absolute best.

Hair raising statistics

The perfect crowning glory is important to most women, with 50% of women having dyed or bleached their hair in the last 12 months. As grey hair becomes more prevalent perhaps, women in their 50s are the most likely to dye their locks at 63%.

Do not rush out and get your hair dyed the colours of a Unicorn, as it would seem that 12% of women and 27% of men think bleached or dyed hair looks unprofessional in the workplace.

Hair dye is not going to go out of fashion any time soon though with 62% of women aged 18-29 and 23% of young men saying they would like to experiment with different hair colours.

Hair colours in the UK could be a little more outrageous if there were absolutely no restrictions from partners or employers, with 51% of women wanting to experiment with different hair colours.

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Salon V Home Hair Colour

Sales of box hair tints have almost doubled in the past few years – with more than eight million women now colouring their ‘dos at home, and that is not counting the men. It has been predicted that the global hair colour market will reach £20 billion by the end of this year, a growth of nine per cent.

Celebrities have helped drive the at-home hair colour trend. Holly, Fearne Cotton, and Davina McCall all use Garnier kits to tend to their glossy locks, while Cheryl and Alexa Chung favour L’Oreal. Among our panellists who have dyed their hair in the last 12 months, 48% had visited a salon and 59% had used a kit at home.

The trend for at-home treatments is lower when it comes to an at-home exfoliating peel, hydrating mask, or even light therapy in a bid to achieve smooth blemish-free skin. It seems that we still like to be pampered by the pros with 47% having facial treatments at home and 67% heading to the salon.

7 in 10 people get their waxing done at the salon and 39% choosing to do it at home

Do not tell your Dentist, but more teeth whitening is done at home (57%) than professionally (47%), which could raise the question of safety or quality of the results.

When it comes to men’s facial treatments and skincare, it has never been more acceptable or to dab on a little bit of makeup or treat yourself to the odd non-invasive wrinkle procedure.

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Hair Removal and Shaving

Waxing is more common among younger women, with 28% of under 40s, against 13% of those 40+. Overall, 65% of people waxing at home use ready-made strips, versus 18% who use slightly trickier to use (and not spill) hot wax. Men who wax at home are just as likely to use ready-made strips as hot wax (36% each).

At-home laser hair removal is becoming more popular with 42% now zapping their follicles at home. Although 65% still choose to get their treatments done by a professional.

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We asked about body hair

42% of women prefer men with natural body hair and 31% with trimmed hair. And here is a word to the wise to all those hairless stallions out there, just 4% of women prefer men with no body hair at all.

And although it takes a huge amount of upkeep and wax, 37% of men (and 28% of women) say they prefer women with no body hair at all, with 21% preferring trimmed and 15% natural.

18% of men shave their chest at least every few months and 46% of women and 34% of men apply a moisturiser or balms after shaving.

It is often a close shave in the pursuit of smooth hair-free skin with 65% of us have accidentally hurt ourselves while removing hair, 58% of us specifically with a razor.

Younger people are more likely to experience razor irritation, with young women being the most likely (56%) – NB this might just be because of where they shave, we know younger people shave more body parts with courser hair!

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Most men use a cartridge razor (54%), rather than a disposable one (22%) however, among women, the disposable razor is queen (49%), with 31% choosing a cartridge razor.

Monthly shaving kits or boxes like Dollar Shave Club, Harries or Morgan’s get mostly positive reviews (61%) with just 9% having a bad opinion of the service they subscribed to.

We also asked about Hair Loss

Of the men and women who responded, 42% had experienced some form of hair loss. When asked what treatments, if any, they had tried to combat and prevent hair loss our panel quoted vitamins, shampoo, conditioner, thickening treatments, caffeine products, supplements and diet changes.

When asked about hair transplants as a solution to hair loss, 16% of our panel would consider this surgical option and 2% had already had a transplant in the past.

You can access this and additional surveys and fact sheets in our knowledge centre.

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