What are you going to find in your stocking this year?
It is less than 2 weeks until Christmas but not everyone loves this super festive time of year. We asked our panel how they felt about Christmas, shopping, spending, traditions and types of gifts.
Although the majority of people feel excited (40%) and happy (44%) about the prospect of mince pies and Christmas trees, other people admit to feeling stressed (27%), nervous (8%) or even grumpy (8%). Women are more likely to feel stressed about Christmas than men (31% vs 23%) but are also more excited (46% vs 34%).
As people get older, they become far less excited about Christmas (below), two thirds of 18-29s are feeling festive while only 1 in 6 (18%) aged 70+ are excited for the holidays.
What does Christmas mean to you?
When it comes to giving gifts, 25% like giving and 60% of people really like gifting a lot. However, 67% feel that the true meaning of Christmas has been lost in a fog of Christmas Jumpers and spending. People feel that it is less about religion and family and more about presents and commercialism.
85% of people enjoy giving presents and only 3% don’t give any at all. Women are more likely to enjoy gifting than men (89% vs 80%).
Two thirds of us (67%) say the true meaning of Christmas is lost, although young people aren’t so convinced – 48% of 18-29s vs 77% of 70+.
The spirit of giving
In general, people still like to buy each other gifts (85%) but agree or strongly agree that children now have unrealistic expectations at this time of year (66%). 71% of people feel that Christmas as a whole carries far too many expectations, and 84% think that Christmas has become too commercialised. But 88% feel that Christmas is the perfect time to spend with family and friends.
Shopping and spending
We are not really a nation of early planners with the majority of festive shopping beginning in November (29%) and more cutting things fine commencing their Christmas shopping for others in December (31%). 36% of people shop for 1-5 people, 37% shop for 6-10 family or friends with 4% shopping for 20 people or more.
Women however do begin shopping for Xmas presents earlier with 41% starting their shopping before November compared to 24% of men. 38% of men don’t start their Xmas shopping until December while only 24% of women start as late.
Favourite places to shop are online (41%) and in-store (28%), with only 1% of people shopping via an app. When it comes to spending on our better half, few people are pulling out the stops with the majority spending £1-50 (26%), £5-100 (25%) and only 8% splashing £200 or more on presents. When asked about budgeting, 32% of people regularly overspend, with 40% sticking to their spending plans.
When shopping for the kids, most parents spend up to £50 and up to £100 (16%) and 9% spending £200 or more on their children. The most popular gifts are clothing and accessories (56%), toys and games (51%), Books (49%), Food/Drink (50%), the predictable perfume or aftershave came next (43%) with not sure what to buy gift vouchers (41%). Least popular were music (19%), DVD’s (18%), theatre tickets (14%), days out (14%).
On average men buy gifts for 7 people while women buy for 10.
Perhaps surprisingly, young people 18-29 are the most likely to prefer shopping in-store besides over 60s, although 42% do still prefer shopping online.
On average men spend 20% more on their significant other but children receive the most gifts of all with parents giving their kids gifts worth 20% more than they give each other.
When thinking about responsible gifting, 18% are thinking of alternative ways to wrap their present or making gifts themselves. 13% were looking to reduce the number of gifts that they send and 10% were going vegan or sending gifts electronically (9%).
Deck the halls with boughs of holly
When it comes to decorations, food and drink for the big day, 51% are spending up to £150. 72% spend up to £250 and 4% spend over £351 or more just on one day’s festivities and merriment.
Some people begin to deck their halls with decorations from the 1st of November (3%) but On average people put up their Xmas decorations on 7th December and take them down 13 days after the big day on 7th January but 36% of people do pack up their baubles just a week after Christmas Day.
The gifts you keep regifting
It happens to us all, your Great Auntie Maude buys you yet another pair of animal-themed socks and you prefer Armani but what do our panel do with unwanted gifts? Charities seem to benefit the most (27%), which means that they may be a good place to shop in January next year. Next in line was to put it in a drawer and forget about it (20%), 15% regift to an unsuspecting friend and 11% pass it on to a family member, with 7% exchanging instore and 5% selling their gifts on.
Many of us become more charitable over the holiday season and charities who benefit are those for the homeless, children, cancer charities, local, foodbank, Salvation Army, Oxfam, Shelter, animal and medical research charities.
Keep giving and have a very Merry Christmas from the team at Data Pad, #thedatapeople.