Black Friday

Black Friday considered the best day for shopping among young people

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Is Black Friday a British tradition in the making?

It is nearly that time of year again and Data Pad have asked our exclusive consumer panel, OpinionHive, how much interest there is in Black Friday deals this year. We asked which products people were looking to purchase and where they intended to shop. We questioned if they had found previous purchases good value or regretted buying some items just because they were cheap.

Where did it all start

Still stuffed from their turkey feasts and hoping to save on Christmas shopping, millions of shoppers in the USA descend on stores across the country on the Friday after Thanksgiving holiday, chaos ensues and they name that day Black Friday. The UK love to take on American traditions and thanks to Amazon and our love of a good bargain it launched here.

The main Black Friday and Cyber Week events now kick off the week before, sometimes earlier, and run right through the weekend to the Monday, now known as Cyber Monday. But now even more promotions proliferate - add Black Friday Weekend, Pre-Black Friday Deals, Cyber Monday - can deals be ‘real’ deals over such a sustained period?

In the UK

Although Boxing Day is still seen as the best day for bargain hunting especially among over 40s, Black Friday is rapidly growing and Brits consider it one of the best times of the year to get a winning deal at huge discounts, especially on gadgets and electricals. Typically, people have found the best deals online although larger high street retailers have stepped in as major contenders to the internet.

What does our panel feel about Black Friday 2019?

Black Friday has been growing year on year and 35% of us have taken advantage of the discount prices on previous Black Friday events. This year 29% of Brits will be shopping for deals and young people are particularly excited, with 50% of 18-29s intending to take part.

What are we all shopping for?

You may think Black Friday is the time to buy gadgets and the Top 5 products the Data Pad panel have purchased on Black Friday are:

  1. Clothes 13%
  2. Tv 12%
  3. Toys 4%
  4. Tablet 4%
  5. Games 4%
top 10 products consumers shop for on black friday
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This year 88% of bargain hunters will be shopping for gifts, but with only 3% making successful gift purchases in the past, these shoppers might be left disappointed. Consumers will also be on the lookout for clothing (81%) and electricals (78%), and 41% have their eyes on discounted holidays.

The Top 6 Retailer

Perhaps unsurprisingly, Amazon leads the pack. After all the retail giant’s offers brought Black Friday to the UK and they have the widest range of deals in the widest range of categories.

The choices can be quite overwhelming, but most retailers champion the products with the biggest discounts, including laptops, tablets, TVs, mobile phones, gaming consoles, and more.

top 10 stores with deals on black friday
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Consumers also chose Argos, John Lewis, Tesco, Asda, and Currys PC World as other familiar names they consider to be in the Top 6 stores for Black Friday deals. These stores have worked especially hard to beat Amazon’s best prices, becoming Black Friday favourites in their own right. have already announced that Black Friday 2019 will be its biggest ever. Amazon's annual event will begin a week before everyone else's this year, running for a full 8 days. Close behind, Argos has also revealed more huge savings ahead of its Black Friday 2019 sales bonanza.

Of those people who have previously shopped 80% thought that past Black Friday purchases were good value for money and 85% had no regrets regarding their purchases.

Is Black Friday seen as the best day to grab a bargain?

Boxing Day is still seen as the best day for getting bargains and good deals with 21% against 16% who said Black Friday, although, the tide is changing and Black Friday is now considered the best day for shopping among under 30s. Best of the rest include New Year’s Day at 6% and Cyber Monday at 5%.

Find out more:
Take a look at our other survey results and fact sheets here.
Tell us where you shop over on our Facebook page.

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