From Insight to Foresight
Making research work for your business
An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Also called piggyback survey. This means you can ask as many questions as you need, without having to pay the cost of a bespoke research project.
It is a quick, cost effective way of getting answers to key business questions, find out about consumer behaviour, brand awareness, or testing how people will respond to a new business idea or product.
Make sure it works for your business.
To get the most out of your market research, we recommend following our three key steps.
- Set sound objectives
A well-defined and specific research question is more likely to provide quality data. Ensure impartiality in your objectives and your questions, this will avoid confirmation bias in your data.
Make sure you step back when designing your questions and think about it from the respondent’s point of view – don’t assume prior knowledge or understanding of your business or product.
- Get high quality, representative data
At Data Pad, we know that a representative sample is the key to getting high quality insights. We passionately believe that for truly representative data, a national sample of 2,000 responses is required, this will provide the high validity which you need for mission critical research.
Data Pad will supply comprehensive reports for all our research clients, including full charted results by demographics, excel tables and for all open questions we provide word clouds and full verbatim responses. All supplied within 24 hours on the close field work.
- Go from insights to foresight
The final step is the most important step. Using the data supplied, you will be able to answer your research objectives and make evidence based decisions for your business.
What you see in the data should play a key role in allowing you to anticipate, deliver and continually improve your business’ proposition. Be there for your clients, waiting from with a solution.
Submit your questions to our Research Team now and get a started on helping your business go from insights to foresight.