News from Data Pad
From insight to foresight
A guide to writing good survey questions
You’ve got an important question that needs answering and a research budget and you want to find out views of a sample of the UK population. Time is ticking...
Sentiment Analysis – Making the most of your research
Sentiment analysis refers to the use of natural language processing, text analysis and computational linguistics to systematically identify, extract, quantify, and study affective states and subjective information...
Electric or hybrid car purchases.
In 2018 the Government announced plans to ban the new sales of petrol and diesel cars by 2040 and intends to see 50% of all new vehicle sales to be in the ultra-low emissions category by 2030...
From Insight to Foresight - Making research work for your business.
An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Also called piggyback survey. This means you can ask as many questions as you need, without having to pay the cost of a bespoke research project...
Giving you the Answers
One size doesn’t always fit all, some people like to see data tables, others want charts and graphs. We make sure you have it all, which is why our research comes with a comprehensive set of results as standard...
How Omnibus research can help your business.
Businesses need to understand their industry and their potential customers; Omnibus research is a quick and cost-effective method of getting these insights...