Male Grooming

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The male grooming market is set to experience further growth in 2020 and our UK panel are noting a sharp rise in men taking more interest in their grooming habits, styling tools and products made just for them.

The free to download factsheet provides a summary of our findings from a 2000 nationally representative sample of men and women from across the UK.

Also available is the full research report and data tables with cross breaks for demographics including: Gender, Age (5 bands), Government Office Region, Household Income, Education Age, Employment Status, Marital Status and Tenure.

Data tables include:

  • Summary report
  • Full report including breakdown by age, gender and region
  • Excel tables with cross breaks for all questions and demographics

Question Summary

  • Hairdryer usage
  • Advice of grooming
  • Hair loss
  • Beauty spend
  • Skincare routine
  • Skincare purchasing and brands

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  • Summary of research results

Data Bundle


  • Includes fully charted reports
  • Includes summary report
  • Includes excel tables with detailed cross breaks

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