The male grooming market is set to experience further growth in 2020 and our UK panel are noting a sharp rise in men taking more interest in their grooming habits, styling tools and products made just for them.
The free to download factsheet provides a summary of our findings from a 2000 nationally representative sample of men and women from across the UK.
Also available is the full research report and data tables with cross breaks for demographics including: Gender, Age (5 bands), Government Office Region, Household Income, Education Age, Employment Status, Marital Status and Tenure.
Data tables include:
- Summary report
- Full report including breakdown by age, gender and region
- Excel tables with cross breaks for all questions and demographics
- Hairdryer usage
- Advice of grooming
- Hair loss
- Beauty spend
- Skincare routine
- Skincare purchasing and brands