Alcohol Consumption

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According to AlcoholChangeUK, alcohol misuse is the most significant risk factor for death, ill-health and disability among 15-49-year-olds in the UK, and the fifth-biggest risk factor across all ages.

In our latest alcohol survey, we asked how many of our panel would consider themselves drinkers and how many units of alcohol people are drinking over the course of a week, month or year. We asked if drinking alcohol was on the rise and where people are most likely to drink, is it at home, in a pub or a restaurant. We asked about binge drinking, how often people drank and questioned how many drink-free days they have in a typical week.

We asked if people knew and understood safe drinking levels and whether they stick to NHS recommended alcohol guidelines. We questioned why people drink alcohol and if people felt under pressure to drink more in social situations? We asked which drinks are the nation's favourite, if drink choices changed as people got older and whether some regions in the UK drink more than others?

We asked people to tell us if they are sober or non-drinkers and why they choose not to drink alcohol. Are men more likely to drink than women and are younger people are drinking less or shunning alcohol altogether?

Finally, we asked if our panel felt that they are likely to increase or cut down drinking alcohol in 2020.

The free to download factsheet provides a summary of our findings from a 2000 nationally representative sample of men and women from across the UK.

Also available is the full research report and data tables with cross breaks for demographics including Gender, Age (5 bands), Government Office Region, Household Income, Education Age, Employment Status, Marital Status and Tenure.

Data bundle includes:

  • Summary report
  • Full report including breakdown by age, gender and region
  • Excel tables with cross breaks for all questions and demographics

Question Summary

  • How many people drink alcohol
  • How much alcohol do they drink
  • Do we know the safe alcohol limits
  • What are peoples favourite drinks
  • Do people feel under pressure to drink
  • Are pubs still popular with drinkers
  • Are people drinking less
  • How many people are getting sober

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  • Summary of research results

Data Bundle


  • Includes fully charted reports
  • Includes summary report
  • Includes excel tables with detailed cross breaks

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