An omnibus study (sometimes called a piggyback study) is a survey which runs at regular intervals and companies can buy a set of questions within this study. It is a fast and cost-effective way of getting the answers to your business needs, without having to commission bespoke research.
It does mean that respondents answer questions on other topics before and after your set of questions, we ensure that there is no clash of subject matter that may influence your results.
Our omnibus delivers 2000 UK nationally representative individuals over the age of 18 (based on gender, age and geography). Want a different sample size? Contact us to find out more.
The sample will be drawn from our own panel called OpinionHive. We don’t share our panel members with anyone. Our panel is for the exclusive use of Data Pad clients.
The sample for audiences is selected using a technique known as proportionate stratified probabilistic sampling. This helps to ensure that all subsets of the population in age band, gender and geographical region are proportionally represented.
The margin of error on the survey results is driven by the size of the sample that is drawn from the population. The larger the sample, the smaller the margin of error. Data Pad recommends a total sample size of 2,000 as a minimum in order to maintain a good balance between cost and sampling error rates across subsets of the population.
Consider the following example:
A nationally representative sample of 2000 adults are asked a yes/no question. Within this sample there are 350 people aged between 18-29, of which, 50% of the respondents answer yes.
The margin of error due to sampling for those aged 18-29 is ±5.1% with a 95% confidence interval. If the total sample size was halved from 2000 to 1000 adults the uncertainty on this estimate would grow to ±7.3%, this is 43% relative increase in uncertainty.
Data Pad runs daily deployments. We can schedule your work for a future date or put you on the next available deployment.
Our fees are based on a flat rate of £250 per question for all our standard question types. When you submit your questions, we will provide a written quotation.
No fee to book space on our UK omnibus
Scale, ranking, single and multiple choice
Full verbatim answers and word clouds
Full verbatim answers, word clouds and additional sentiment analysis report
Full excel tables with PDF summary reports.
Benchmark your brand awareness full study
Once confirmation of your final questions has been received we will issue an invoice (along with our terms and conditions) for payment. We accept bank transfers or PayPal. Payment for services will be made in advance.
If you would like credit or would like to purchase a question bank for your organisation, please contact us firstname.lastname@example.org.
Data Pad can help to write the questions with the client. Fees for this service would be dependent upon the requirements of the study. Please contact us for more information.
For clients not requiring the full market research service, Data Pad’s field and tab style omnibus, offers a cost effective service, quick turnaround results and comprehensive data sets, so your experienced researchers can get the best out of your data.
Question types which are available are single choice, multiple choice, scale/grid questions, ranking and questions which are open ended. You can include multimedia as part of your question.
Take our sample survey to see how they will appear to our panel members.
Yes, absolutely. Routing (also known as skip-logic or branching) allows you to direct a respondent through your questions based on the answers that they give.
Routing can also be used to make basic questions more investigative by branching off into areas that are tailored to certain groups of respondents.
We recommend that for omnibus questions this routing is kept to a minimum to ensure you get the best results.
Data Pad are committed to the highest quality market research. Any questions submitted to the omnibus will be reviewed before deployment and changes may be recommended.
Data Pad will not accept questions that are leading, discriminatory or biased.
Our market researchers are here to support you to ensure you get the best quality results to support your business decisions.
Once questions are signed off and payment has been received we will then place your questions into the next available deployment or schedule to deploy to meet your requirments.
Your results will be delivered the next working day after fieldwork closure. We offer standard or accelerated deployment depending on your needs.
Your results will be delivered via email and contain:
A full set of example reports are available for download.
Standard Analysis includes Excel Tables with cross-breaks: Gender, Age (5 bands), Government Office Region. Household Income, Education Age, Employment Status, Marital Status and Tenure.
Data Pad Limited carries out the collection of data for research projects over the internet or by telephone on behalf of our clients.
Data Pad Limited is an MRS Company Partner. All MRS Company Partners and their employees agree to adhere to the MRS Code of Conduct and MRS Company Partner Quality Commitment whilst undertaking research.
Data Pad Limited is also an ESOMAR Partner. ESOMAR partners adhere to the ESOMAR Code of Conduct on market, opinion and social research as well as data analytics whilst undertaking research. We are committed to carrying out research which is ethical, transparent and fair.
We have combined both Deep Learning and Sentiment Analysis and leveraged recent advances in the field of Natural Language Processing to build a state of the art model which can predict the sentiment of free text responses to our surveys.