Brand awareness refers to a person’s ability to recall or recognise a brand or product. Brand awareness is a key consideration in consumer behaviour, advertising management, brand management and strategy development.
Brand awareness is fundamental to any successful business. Understanding who knows and who doesn’t know about your brand. Understanding the limits of your brand awareness allows you to pitch your advertising and marketing at the correct market segments.
Brand tracking surveys give you the opportunity to explore both the quality and quantity of your brand awareness and with Data Pad we offer a cost-effective way of starting your brand tracking journey.
There are two major categories of survey question relating to brand awareness - prompted and unprompted.
Unprompted Awareness, or brand recall refers to the ability of the respondent to correctly elicit a brand name or product from memory when prompted by a product category.
With unprompted awareness, you want to get an accurate picture of a customer’s true awareness level without prompting them or biasing them. Unprompted awareness lets you know if your brand is the first brand consumers think of in your sector.
when you think of vacuum cleaners what brands come to mind?
Prompted Awareness is the percentage of respondents who claim to have seen a brand or product, after having been shown some form of stimulus material, such as a logo or brand name.
which of the following vacuum cleaner brands have you heard of?
Dyson, Hoover, etc
Brand specific questions focus on your brand specifically, and dive deeper on specific aspects of your customer’s awareness.
Our Brand Awareness survey is written and structured ready for you to use. We can go straight to our Panel the day of sign off and get you results as soon as the fieldwork closes.
Have a big marketing campaign coming up? Or just want to know how your sector is changing and responding to new entrants? A regular brand awareness study can make sure you have the right information to make key business strategic decisions.
Want fast results, with 2,000 nationally representative respondents in the UK?
Want to receive repeat studies on an ad hoc, monthly, quarterly or annual basis?